Mar
26
2005
Panera Wifi

All of Panera’s sins are forgiven (See previous post). I’m posting this from inside a Panera restaurant right now, where they offer free, no-nonsense WiFi. They’ve certainly earned my business by providing this service.

I would imagine that providing WiFi costs the restaurant less than it pays for electricity, water, or the Muzak being piped in above my head, so why do other places charge for it using ridiculous pricing schemes? The loyalty they’ve generated is worth 100x more than the nickels and dimes they’d get by charging per-minute rates for Internet access.

Check out how easy it is to get online when you’re at Panera - Screenshot. You just click “Go Online”, and you’re up and running. They even have a toll free Help Desk line if things go wrong. Now, excuse me while I finish my bagel.

And, oh yes, they do have the aforementioned flatbread here… I can’t wait for lunch time…

Update: Panera’s WiFi blocks Fark.com as ‘Forbidden Category “Adult/Mature Content”‘. Dang.

This entry was posted on Saturday, March 26th, 2005 at 9:45 am and is filed under Personal Notes, The Internet Biz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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