Apr
21
2005Adobe/Macromedia PR-Speak
21
2005
Being part of a company that recently got gobbled up by a bigger fish, I’m quite interested in the hubbub surrounding Macromedia/Adobe merger (which I would have been interested in anyway, seeing as I spend a huge amount of time using Dreamweaver and Photoshop. Anyway, Daring Fireball has an amusing analysis of the merger FAQ (PDF format, surely a Flash format is available somewhere on the Macromedia site.)
Anyway, the analysis translates PR speak to English.
Here’s a great excerpt:
Do you anticipate a reduction in force as a result of this transaction?
When two successful growing companies join together, the result is a combined organization that creates new and exciting opportunities. The combination will lead to powerful new areas of innovation, new products and solutions, and an acceleration of our respective growth agendas. At the same time, there will be some duplication of employee functions between the two companies, and upon the close of the transaction, we anticipate some level of reduction in force. While we anticipate the integration team will identify opportunities for cost savings, the primary motivation for this acquisition is to continue to expand and grow our businesses into new marketsTranslation:
Yes.