Mar
07
2006
Seth Godin Talks to Google

Google recently had Marketing maven Seth Godin come in and talk to their people, and put the whole thing on video for the world to see. It’s a fascinating presentation. His story about Little Miss Matched was a real eye-opener to me. The message there is that there is great money to be made from “boring” products via pure marketing genius. If you think you can’t succeed because you’re stuck marketing a commodity product, take the approach they took:

  • Consider the assumptions people make about the type of product you sell (socks always come in matched pairs)
  • Violate those assumptions (sell socks in mismatched sets of three!)
  • Find the right niche (11 year old girls)
  • Profit!

A commodity product + the right packaging can equal huge success.

This entry was posted on Tuesday, March 7th, 2006 at 3:09 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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