Oct
30
2006
Jeff Joins Hill, Holliday

I’m extremely excited to announce that I have accepted the position of Digital Technology Director at Hill, Holliday in Boston, where I’ll be working with their Interactive team to create new ways to reach customers with Internet technology.

I want to give a huge thanks to Baba Shetty, Hill’s Director of Media + Interactive, for seeking me out for this position based almost entirely on the contents of this blog. For several years now, I’ve been writing about marketing, branding, and innovative web technology - even though my job history has primarily been that of your basic, everyday web monkey. This experience should serve as a lesson that blogging about something you’re passionate about can truly change your life. It may not happen overnight, but with patience and persistence, eventually the right person will take notice.

So, what will I be doing at Hill, Holliday? Basically, I’ll be combining my technical skills and obsessive industry watching to help their Interactive Marketing team create compelling web experiences that truly expand the definition of “online marketing.”

One example of how Hill, Holliday has proven itself as a leader in this area is WhatsYourPolicy.com - an interactive site that has managed to build a passionate, loyal fanbase centered around an insurance company.

Hill, Holliday’s Interactive team is small, but unbelievably talented. It feels like I’m working at a startup, yet we’re steering the creative direction of some of the world’s biggest brands. Plus, we get all the free Dunkin’ Donuts coffee we can drink. My day-to-day role hasn’t entirely been fleshed out yet - I’m sure I’ll be doing a wide variety of things. But, hey, doing things is what I like to do.

This entry was posted on Monday, October 30th, 2006 at 11:56 pm and is filed under Marketing, Personal Notes, The Internet Biz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Jeff Joins Hill, Holliday”

  • Jeff,

    Congratulations - to the extreme! And it’s great to see that your blog, which has always been so well-written and wonderful, has led to this opportunity. Awesome job!

    Did Hill, Holliday do Dunkin’s “Alarm Clock Catastrophe”? I love that commercial!

    -Dave

    Dave 10/31/06 @ 11:34 am

  • Thanks, and yup… All those ads with songs from that band which prefers to go uncredited were done by Hill Holliday.

    Jeff 10/31/06 @ 9:59 pm

  • Why go uncredited? They might be… a popular band!

    Dave 11/1/06 @ 10:54 pm

  • Hi Jeff. Welcome to Hill Holliday!

    Ernie Schenck 11/3/06 @ 4:05 pm

  • Hey, Jeff, welcome. Bloggers, unite.

    ivv 11/3/06 @ 8:25 pm

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