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Now about that manifesto I mentioned a few posts back. Um… writing a manifesto takes a lot of time… Something I definitely don’t have these days. So, I’ll just sum it up in one paragraph, yours for the taking:

If you think you’re doing “interactive marketing,” and what you’ve created doesn’t allow users to interact with one another, think again. Animation and clever interfaces are to 200X what plain HTML was to 199X. The Internet is now entirely about fostering human connections in innovative ways. Creating an interactive marketing site without a social dimension is like running a static text ad on television. Technically you’re using the medium, but you’re completely missing the point.

This entry was posted on Wednesday, January 24th, 2007 at 11:52 pm and is filed under Internet Culture, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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