Jan
24
2007New Site Coming
24
2007
For a while now - and especially since joining Hill, Holliday - I’ve been struggling with the question of what I should be doing with this site. It’s too personal to be a professional site, and perhaps too professional to just be a personal site. This site really reflects who I am - a marketing obsessed technology geek, who likes to dabble in a little of everything - but the topics I cover are far too varied to really serve as a solid backdrop for my role at Hill, Holliday, as the highly successful MIT Advertising Lab blog does for my teammate Ilya Vedrashko.
So I’m creating a new blog, one specifically designed around what I really do at Hill, Holliday. Or, more accurately, what I could be doing for clients, if they were to see things the way I do. It will be about using new technology for marketing. It will not be another Advertising Lab, which focuses on the future. This new blog will focus on things you can do right now, with a special emphasis on marketing-oriented startups and new online services.
One of the problems I’ve had with launching this project was coming up with a name. I dare you to try to find a compelling, available domain name that combines “technology” with “marketing”. Slim pickin’s. Well, I finally managed to find one yesterday that I’m quite happy with, that suits the cause perfectly. I’m not ready to reveal it yet, though. All in due time 
So, what will this mean for Chausse.org? Not much, really, except that it will probably become even more scatterbrained, since I won’t feel so guilty about not treating my “professional” site professionally enough. That’ll be fun. It will likely also be rejiggered to be more than just a blog. I’ve toyed with creating a separate “family” web site (I do have that new baby and all), but with the new site taking on the role of potential-client-impresser, Chausse.org can probably double as my family site just fine.
Well, that’s what’s cookin’. I’ll reveal the new site to everyone here once it’s up and running. Hang tight.
“I dare you to try to find a compelling, available domain name that combines “technology” with “marketing””
Hey, “marknology.com” seems to be available…
Kieran 1/25/07 @ 10:12 am