Apr
30
2007
Your On?

Seagate appears to have built an entire branding campaign around one of the most common (and most annoying) grammar errors on the web. Either that or it’s a clever play on words that I’m too dense to understand.

FreeAgent. Your On.

I saw it in a banner ad and figured it was a one-time goof up, but no, it’s plastered all over their main web site, a promotional microsite, and even in a press release.

Taglines like this don’t come out of nowhere. Usually a whole lot of thought goes into them. Could a grammatical slip like this make it past an ENTIRE company? Wow.

I emailed their PR contact, Erin Hartin to ask if I wasn’t getting the joke. I’ll let you know if I hear back.

This entry was posted on Monday, April 30th, 2007 at 5:52 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Your On?”

  • Is it “Your On”, as in “the On belongs to You”? Using “On” as a noun?

    At least they didn’t pick “More On”!

    I think they would have picked up on there mistake if it were accidental. (Ooh I’m so meta!)

    -Dave

    Dave 5/3/07 @ 12:06 am

  • Over here, an employee confirms that they screwed up… heh.

    Jeff 5/20/07 @ 9:00 am

  • It’s the most stupid tagline! Ugh, it makes my head hurt!

    Someone 7/13/07 @ 2:52 pm

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