Mar
06
2008
John Sculley: Marketing Genius

Peter Elkind of Fortune just wrote a scathing article about Steve Jobs in Fortune Magazine, but this post isn’t really about this.  It’s about this included quote from former Apple CEO (and sacker of Steve Jobs), John Sculley:

“Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High tech could not be designed and sold as a consumer product.”

This wasn’t just an offhand comment to the press.  It’s committed for posterity in Sculley’s memoir: “Odyssey” (13 used copies are currently available for $0.01 if you’re looking for further inspiration.)

And this is why he really should have stuck with selling “sugared water”.

This entry was posted on Thursday, March 6th, 2008 at 2:34 pm and is filed under Apple, Humor, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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