Jan
11
2007Steal My Idea #5 - Charity Backlinks
11
2007
Thanks to Google’s PageRank, backlinks are the new currency of the web. An entire underground economy has spawned around tricky ways to get popular sites to link to your far less popular site. Of course, there are people who would be willing to pay good money to get backlinks from popular sites if only those sites would be willing to host them.
The most popular blogs and other sites are loathe to accept money for backlinks because it comes across as cheap and sleazy. Why not set up a system that would allow people to buy backlinks on popular sites, with the profits going to a charity selected by the site owner? This way small site owners get the traffic they need for a fair price, and the site owner gets to make good use of their “popularity capital” to help change the world for the better.
Of course, sites could simply sell ads as usual and donate the money to charity, but I think a little branding and PR could add some real buzz around the concept. And, of course, there’s always money to be made as an intermediary for this sort of thing.